A brand and a plan that finally feel like you.
I built my approach around the belief that our work should energize us, not exhaust us.
Businesses rooted in people and place don't need to perform like a tech startup to be found. They need a plan built for what they actually are.
How I got here
I grew up on a small Kansas farm. I know what it means to build something with your hands, to care about where things come from, and to believe in work that connects people to the land and each other.
I spent over a decade building brands inside the natural product industry, from taking product photos in my own kitchen to watching that brand get acquired by some of the largest food companies in the world. I held marketing leadership roles across multiple brands along the way, and I learned a lot about what it looks like when a business gets its story right, and what it costs when it doesn't.
I've always been the kind of person who needs to build things my own way. Corporate structure gave me a lot, but eventually it started working against me instead of for me. I needed the freedom to do this work on my own terms, close to the ground, without a dozen layers between an idea and actually doing it.
“Becky didn’t just follow what I was doing. She brought a bigger awareness of what could make an impact.”
My dog, Figgy ↓
Where creativity meets structure
I'm creative by nature, but I'm systematic by training. That combination is probably the most useful thing I bring to this work, and it means no more playing telephone between a marketing consultant and a designer. I handle both, so nothing gets lost in translation.
The creative part shows up everywhere in my life, not just at a desk. I garden. I cook. I tend a native plant garden and spend a lot of time walking my dog, Figgy, through the woods and prairies near home. I care a lot about how a space feels, whether that's a website or a room. I like things to feel warm and considered, like someone actually thought about them, not like they're performing for an audience.
The systematic part is what turns that eye for what feels right into something you can actually use. I don't just have a sense for what a brand should feel like, I have a process for building it, testing it, and making sure it holds up.
How I think
Here's what I'm actually good at: seeing the pattern underneath the noise.
I can look at everything you're doing, and everything you're not, and find the handful of things that actually matter.
Then I help you build a simple system around them, one that fits how you already work, not a playbook borrowed from someone else's business.
You don’t need another tactic to add to the pile.
You need a way of thinking that finally makes sense of all the pieces you already have.
How I work
Every project starts with listening. I want to understand your business, your customers, and what you're building before I touch a single design element. Strategy comes first, always.
It's me running that end-to-end, so you're always talking to the person doing the work. When a project calls for extra hands, I bring in trusted collaborators, so you'll always know who's involved and why.
Ready to see what that looks like for your business?
My prairie garden